Thursday, August 25, 2011

Lighting up the NDP Multimedia Screens with Made-In-NYP Animations

For four months, 29 Diploma in Motion Graphics & Broadcast Design (MGBD) students from the School of Interactive & Digital Media (SIDM) spent many sleepless nights working to create a stunning multimedia backdrop comprising of 24 animated scenes for this year’s National Day Parade (NDP).

The students worked on the project, based on a script, a music score, and an overall impression of the installation set-up by the NDP committee. Despite the tight deadlines, they managed to professionally render beautiful cultural motifs and animations for the huge projection screens.

All these could not have been possible without the help of SIDM staff – especially Charles Lee, Stephen Lim and Tina Jailani – who steered the project and supported the students by liaising with the NDP committee, providing art direction and technical help.

As for the students, it was an enriching experience.  Not only did they learn much more about motion graphics editing, but their weeks of research also helped them better appreciate the cultural and historical knowledge of Singapore.

Final-year MGBD students Mohamad Fadhli and Christina Qui felt privileged to be working on such an important national level project.  Although work was stressful at times, it provided them an avenue to bond with their group members while working overnight. They were also pleased to be given NDP tickets!

And the greatest reward for staff and students?  It was having our very own made-in-NYP animations lit up the huge projection screens for the nation to see on National Day itself.
SIDM students at Marina Bay. They were working on their project on site as well as in school.

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