Thursday, February 21, 2013

An Exhilarating 24-Hours

Poh Hui Jie (middle), Ong Kah Jing (second from right) and Tan Peck Joon  (third from right) with their lecturers at the Grand Finals held on 3 Feb 2013

They had 24 hours to come up with an innovative hotel concept. Stress levels were high and they had the added pressure of being younger than their competitors from the universities. But our students from Hospitality & Tourism Management managed to impress the judges by entering the Grand Finals and they eventually emerged as the only polytechnic team to be among the top three in the Tourism & Hospitality Case Challenge.

This inaugural contest is organised by Nanyang Technological University and supported by Singapore Tourism Board and InterContinental Hotels Group. Participants are required to come up with a unique hotel concept that can be implemented in the heart of Orchard Road, and can also be successfully replicated in a chain of future hotels.

The NYP team, consisting of final year students Ong Kah Jing, Tan Peck Joon and second year student Poh Mui Jie, wracked their heads overnight and came up with the unique idea of a hotel that recreates a spa ambiance from the very moment a guest checks in.

“The structure of the hotel couldn’t really be altered much,” said Kah Jing. “So we tried to make it exciting on the inside instead. Many hotels have spas but we wanted to create a spa ambiance through the entire hotel. So when a guest checks in, the lobby will be on the top floor, where there is a peaceful and secluded garden lobby to awaken all the senses.”

“There will also be personalised service, whereby a guest can choose to have a specific aromatherapy scent in the room. Or he can even select a room with a Jacuzzi. We want our guests to feel relaxed and rejuvenated throughout their stay,” he said.

Kah Jing and his team handled the six judges’ questions expertly and impressed them even when they had to handle difficult questions like who were their target market and why, and what makes their concept unique when Banyan Tree Hotels & Resorts has a similar concept.

Their answer? They will target residents who are planning to have a vacation in Singapore to cater to people who are planning a hassle free vacation. Kah Jing and his team also aim to create an oasis in the midst of any environment.

The students emerged second place in the Grand Finals held on 3rd Feb 2013 and took home $1,000 in cash and another $1,000 in food and beverage vouchers.

They also did NYP proud as they were juggling with doing a school project presentation on the same day as their Grand Finals and also preparing for their upcoming exams.
Teams (from NTU, NUS and NYP) together with the judges and organisers 
Well done Kah Jing, Peck Joon and Mui Jie. We are very proud of you!

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